This Week, Impossible Foods Brings Plant-Based Burgers to a Grocery Store Near You

Breaking News: Impossible Foods, the plant-based burger maker, is launching its flagship product in nearly 600 Sobeys Inc. stores across Canada and on the retailer’s online grocery home delivery service starting this week.

Exclusive Retailer Agreement

According to a statement from Impossible Foods, Sobeys will be the exclusive retailer for the company’s iconic Impossible Burger until February 2021. This strategic partnership marks a significant expansion of the plant-based burger maker’s retail presence in Canada.

Availability in Restaurants and Online Stores

The Impossible Burger has already gained popularity in over 450 restaurants across Canada, with its debut in a dozen top restaurants just last month. With this new agreement, Canadian consumers can now purchase the product at their local Sobeys store or have it delivered to their doorstep through the retailer’s online service.

Growing Demand for Plant-Based Options

The demand for plant-based products continues to grow globally, driven by increasing consumer awareness about health and environmental concerns. Impossible Foods’ commitment to innovation and quality has made its products a staple in many top restaurants and retailers.

Impossible Foods’ Global Expansion

In addition to this Canadian launch, Impossible Foods recently introduced its plant-based burgers in Hong Kong and Singapore grocery stores, marking the company’s entry into the Asian market. The company aims to expand its presence in Asia, including mainland China, where it sees significant growth potential.

Funding and Market Positioning

Impossible Foods has secured $700 million in funding this year, bringing its total funds raised since its founding in 2011 to $1.5 billion. This strategic investment will enable the company to continue expanding its retail footprint, research and development efforts, and global market presence.

Competition from Rival Beyond Meat Inc

The plant-based burger market is highly competitive, with Impossible Foods’ main rival being Beyond Meat Inc. Both companies have secured high-profile deals with restaurant chains such as Subway and KFC. However, the COVID-19 pandemic has forced many restaurants to limit operations, prompting both companies to adapt their strategies.

Conclusion

Impossible Foods’ entry into Canadian grocery stores is a significant milestone in its growth strategy. With Sobeys as its exclusive retailer until February 2021, the company is poised to further expand its market share and meet growing consumer demand for plant-based products. As the global market continues to shift towards more sustainable and environmentally-friendly options, Impossible Foods remains at the forefront of innovation and quality.

About Impossible Foods

Impossible Foods is a leading manufacturer of plant-based meat alternatives, with a mission to make sustainable food choices accessible to everyone. The company’s products are designed to mimic the taste, texture, and nutritional profile of traditional meat, while reducing environmental impact.

Contact Us

For more information about Impossible Foods or to learn more about our products, please visit our website at www.impossiblefoods.com.

Subscribe Now

Stay up-to-date with the latest news and updates from Impossible Foods by subscribing to our newsletter. Sign up now and receive exclusive access to new product releases, recipes, and expert insights.

Join the Conversation

Share your thoughts on Impossible Foods’ plant-based burgers and their impact on the market. Join the conversation on social media using the hashtag #ImpossibleFoods.

Related Articles

• Burger King Debuts Whopper Made from Cows Who Burp Less Methane: Learn about Burger King’s innovative approach to sustainable beef production.
• The Mysterious Case of the Missing Cool Ranch Doritos: Discover the story behind the popular snack food’s temporary disappearance.
• Beyond Meat’s Latest Restaurant Conquest: The Subway Meatball Sub: Explore Beyond Meat’s strategic partnerships and market expansion efforts.

Trending Topics

• History Foreshadowing the Worst of Times for Markets
• Investor A Cut in January, Then a Pause: What Jobs Data Mean for Bank of Canada and Interest Rates
• Economy How Far Could Trump Go Using ‘Economic Force’ to Try and Annex Canada?