Instagram Internally Tests Longer Reel Options Up To 10 Minutes
Introduction
In a move to enhance its short-form video product, Instagram is internally testing the ability to create Reels that can be up to 10 minutes long, according to TechCrunch. This feature was first discovered by reverse engineer Alessandro Paluzzi, who shared screenshots of the internal prototype on X.
Aligning with TikTok
By increasing the time limit on Reels from three minutes to 10, Instagram would be aligning its short-form video product with TikTok, which expanded its maximum video length to 10 minutes in February 2022. This change would also put Reels in competition with YouTube.
The Impact of Longer Videos
If officially rolled out, the expanded length would give creators more time and flexibility when filming content such as:
- Cooking demos
- Beauty tutorials
- Educational content
- Comedic sketches
- And more
The increased video length would also eliminate the problem of creators having to encourage viewers to watch part two of a series, making it easier for users to consume content on the platform.
The Short-Form Video Market
As Instagram and TikTok try to gain a share of the long-form content market, YouTube is looking to further embrace short-form video. Recently, YouTube announced an expanded suite of creation tools for Shorts and launched a new TikTok-style personalized video feed called ‘Samples’.
Recent Updates on Instagram
Instagram has been rolling out several updates for its platform. Yesterday, the company revealed that it’s testing a new feature that lets creators share notable fan comments that they have received on posts and Reels to their Stories. Earlier this month, Instagram launched the ability for users to add music to their photo carousels as a way for them to showcase their musical taste.
Conclusion
The potential upgrade of Instagram’s Reels to 10-minute videos is an exciting development in the world of short-form video. As the competition between social media platforms continues to heat up, it will be interesting to see how this change affects user engagement and content creation on Instagram.
Related Articles
- TikTok Expands Video Length to 10 Minutes
- YouTube Embracing Short-Form Video with New Features
- Instagram’s Latest Updates: Sharing Fan Comments and Music in Photo Carousels
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