Apple’s Evolution into a Major Enterprise Player
This article provides an in-depth look at Apple’s growth and success in the enterprise market. Here are some key points from the article:
Apple’s History with Enterprise
- In 2010, Steve Jobs made a comment about the enterprise being "not where the money is" for Apple.
- However, under his leadership, Apple began to shift its focus towards the enterprise market.
Partnerships and Support
- Apple has formed partnerships with major companies such as IBM, Capital One, Schneider, Lyft, and British Airways.
- These partnerships have helped Apple provide enterprise-level support and resources to its customers.
- Apple offers AppleCare support for enterprises, which is run by partner IBM.
Enterprise Adoption
- A 2016 survey by Jamf found that 79% of respondents preferred iPhones among mobile phones.
- This suggests that IT departments are increasingly supporting Apple products in the enterprise.
Challenges and Competition
- Companies like Dell have made it easy to manage and support their devices, which can make it challenging for Apple to replicate this level of service.
- However, Apple is working with larger customers to provide them with the necessary resources and support.
Conclusion
- Apple has made significant strides in the enterprise market since Steve Jobs’ comment in 2010.
- The company’s partnerships and support have helped it establish a strong presence in the enterprise space.
