Tubi Appoints Vimeo’s Former CEO Anjali Sud as Its New Chief Executive Officer
In a significant development, Tubi has announced the appointment of Anjali Sud as its new Chief Executive Officer (CEO). The news was made public on Monday, and Sud is set to join the Fox-owned free ad-supported TV streaming service, also known as FAST, on September 1.
Background
Anjali Sud’s tenure as CEO at Vimeo comes to an end with her departure earlier this month. During her time at Vimeo, she transformed the video hosting service from a mere YouTube competitor into a growing public software company aimed at serving businesses and content creators. Under her leadership, the platform grew its user base to over 300 million.
Comments from Sud
In a statement, Anjali Sud expressed her enthusiasm for joining Tubi, saying: "We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences." She added: "The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment by giving all people access to all the world’s stories."
Tubi’s Rise in Popularity
As Sud joins Tubi, the company finds itself at the forefront of the growing trend in free ad-supported TV streaming. According to reports, global FAST revenues for TV shows and movies are set to reach $18 billion in 2028, triple from $6 billion in 2022. Major streaming giants like Warner Bros. Discovery and Netflix are also eyeing the space to boost their ad businesses.
Tubi’s Milestones
In March, Tubi was ranked as the most-watched FAST service in the U.S. based on total TV viewing minutes, according to Nielsen. The streamer boasts 64 million monthly active users, making it a significant player in the market.
Impact of Sud’s Appointment
Anjali Sud’s appointment is seen as a strategic move by Tubi to capitalize on the growing demand for free ad-supported streaming services. Her experience in transforming Vimeo into a public software company will likely be beneficial in shaping Tubi’s future and driving growth.
Key Statistics
- 64 million monthly active users
- $6 billion global FAST revenues in 2022
- Projected $18 billion global FAST revenues by 2028
Related Topics
- Anjali Sud
- Free ad-supported streaming
- Media & Entertainment
- Tubi
Conclusion
Anjali Sud’s appointment as CEO of Tubi marks a significant milestone for the company. With her experience in transforming Vimeo into a public software company, she is well-positioned to drive growth and capitalize on the growing demand for free ad-supported streaming services. As the media landscape continues to evolve, it will be interesting to see how Tubi navigates this new landscape under Sud’s leadership.
More Information
For more information on Anjali Sud and her appointment as CEO of Tubi, please visit:
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