Lazada’s Online Tech Show Goes On with Up to 80% Off Tech Deals During COVID-19

The COVID-19 disruption that shifted the traditional IT Show from March to June 2020 also accelerated a pivot to online experiences. In response, Lazada launched its own Lazada Online Tech Show, running in parallel with the broader shift to virtual events. This online fair, positioned as Singapore’s largest online IT fair, delivers deep discounts, flash sales, and a host of digital promotions designed to help consumers outfit work-from-home setups, upgrade gadgets, and explore new tech from the safety and convenience of home. With more than 200,000 products across over 1,000 brands, the Lazada Online Tech Show promises substantial savings, flexible payment options, and a suite of engagement features, including a trade-in program and LazLive live-stream events, all tailored to an audience navigating a climate of social distancing and online shopping.

Lazada Online Tech Show: an online pivot for March tech deals

The Lazada Online Tech Show is Lazada’s response to the limitations on in-person events, bringing the familiar March tech shopping frenzy into a virtual format. Spanning five days, from 12 to 16 March, the event centers on daily flash sales, storewide vouchers, and a broad array of discounts designed to appeal to tech enthusiasts, early adopters, and shoppers looking to optimize their home offices or personal devices. The show emphasizes discounts of up to 80% off on eligible items, providing a compelling value proposition for consumers who want to maximize savings while staying at home.

A key feature of the event is the breadth of products on offer. Shoppers can browse more than 200,000 items from more than 1,000 recognized brands. This includes household names across consumer electronics, PCs and peripherals, audio gear, home appliances, gaming equipment, and lifestyle tech. Brands like HP, Acer, Lenovo, JBL, Sennheiser, Bose, Sony, Samsung, Huawei, Apple, Xiaomi, Dyson, Philips, Kenwood, Delonghi, LG, and Panasonic are highlighted as part of Lazada’s collaboration with leading tech manufacturers and partners. The program also highlights flexible financing options, including interest-free installments, to ease larger purchases and long-tail tech investments during the online fair.

In addition to the product catalog, Lazada announced a storewide flash sale on 12 March, designed to create a focal point for bargain hunters and deal chasers. The sale runs from midnight to 2 a.m., a strategic window intended to drive early traffic and generate momentum for the broader five-day campaign. These flash events complement ongoing promotions, making it possible for shoppers to discover new deals throughout the event, not just at the start. The combination of brand diversity, price flexibility, and a structured promotional calendar positions Lazada’s Online Tech Show as a comprehensive digital shopping event rather than a single-day sale.

From a brand and partner perspective, Lazada emphasizes collaboration with a broad ecosystem of players. The campaign integrates brand promotions, credit card partnerships, and vendor-supported incentives to amplify savings opportunities. Key card partners include Citibank, UOB, and HSBC, which provide exclusive vouchers and promotions aligned with Lazada’s retailer-driven campaigns. This integrated approach allows customers to stack savings—brand vouchers with Lazada vouchers and card promotions—creating a layered discount experience that rewards loyalty and smart purchasing. The Lazada strategy here reflects a broader Southeast Asian e-commerce trend that blends marketplace promotions with financial services partnerships to maximize consumer value and purchase power.

Strategically, Lazada frames the Online Tech Show as not only a consumer savings event but also a platform for a broader shift toward work-from-home productivity and digital preparedness. The company frames the event as a timely response to the “current climate,” where crowded shopping environments are discouraged, yet there remains a high demand for gadgets that enhance remote work, home entertainment, and everyday efficiency. The online format supports safer shopping while enabling shoppers to explore a curated mix of high-demand tech alongside lesser-known or innovative products. This dual positioning—delivering both essential convenience and aspirational tech—helps Lazada address a broad spectrum of consumer needs during a period of social distancing and rapid digital adoption.

In addition to the primary shopping activities, Lazada’s press materials note additional engagement opportunities around the Tech Show, including trade-in programs, exclusive rewards for top spenders, and livestream events designed to offer additional value and live demonstrations. The emphasis on a holistic shopping experience—deals, trade-ins, rewards, and live engagement—reflects Lazada’s intent to create a multi-channel, immersive online event that resonates with tech shoppers who crave speed, clarity, and extra value in their online purchases. The event is designed to be accessible from home, allowing shoppers to explore, compare, and finalize purchases with ease and confidence.

The Lazada leadership has framed the Online Tech Show as a continuation of the company’s long-standing commitment to delivering the best tech deals to customers, especially in challenging times. The executive commentary emphasizes the show as an opportunity both to excite shoppers about the best IT bargains and to assist Lazada’s brand partners in navigating a rapidly evolving retail landscape. The emphasis on “home-friendly” shopping, productive work-from-home setups, and a broad range of devices underlines Lazada’s strategy of aligning its promotional calendar with the broader social and economic realities of the moment.

In summary, the Lazada Online Tech Show represents a comprehensive digital pivot for March tech deals. It consolidates a wide catalog of electronics and lifestyle tech, leverages strategic partnerships with major brands and financial institutions, and introduces consumer-centric features such as trade-ins and live-stream content. The show’s design aims to maximize savings, expand accessibility, and maintain engagement across multiple touchpoints—online storefronts, livestreams, and social interactions—while ensuring shoppers can perform purchases safely, conveniently, and confidently from home.

Highlights: featured products and price highlights

Among the product lineup, Lazada spotlights several high-demand items, spanning audio accessories, gaming laptops, true wireless headsets, home appliances, and household gadgets. The promotions feature a mix of direct discounts and voucher-assisted savings. The following items are presented as representative highlights of the campaign, illustrating the scale of discounts and the range of categories included in the Lazada Online Tech Show:

• JBL Reflect Flow True Wireless Sport Headphones — Regular price: $239; Campaign price: $179.
• Razer Blade 15 RTX 2080 Gaming Laptop — Regular price: $4,676.90; Campaign price: $3,479.90; plus a $135 voucher applied to yield a final price of $3,344.93.
• Klipsch T5 True Wireless — Regular price: $349; Campaign price: $289.
• Sony Singapore WF-H800 h.ear in 3 True Wireless Headphones — Regular price: $299; Campaign price: $299; with a $20 voucher bringing the effective price to $279; or an offer to buy 2 units for $518, with $259 each.
• Nintendo Switch Moving Out Game — Regular price: $59.90; Campaign price: $48.36.
• HP Pavilion Gaming Laptop 15-ec0048ax — Regular price: $1,799; Campaign price: $1,499.7 (noted as 14997 in the original listing, presented here as a close approximation for clarity).
• ILIFE V8s Robot Vacuum Cleaner — Regular price: $633.98; Campaign price: $229.8.
• Braun IPL Silk Expert Pro 5 PL 5117 — Regular price: $749; Campaign price: $499.

These highlighted items illustrate the breadth of the Tech Show’s promotions and the potential for substantial savings across a spectrum of device categories. The list underscores Lazada’s effort to appeal to different consumer segments—from audiophiles and gamers seeking high-performance gear to homeowners and busy professionals aiming to upgrade everyday devices. The price architecture—spanning direct markdowns and voucher-based reductions—demonstrates Lazada’s strategy of layering discounts to optimize perceived value and drive conversions in a highly competitive online marketplace.

In addition to these core product highlights, the Lazada Online Tech Show program includes several other initiatives designed to broaden appeal and engagement. The Lazada Online Trade-In program offers a no-hassle path for customers to recycle or replace devices by trading in their old devices for cash, with the added convenience of at-home assessment and collection by participating vendors in advance of the Tech Show. This program emphasizes cash payouts rather than vouchers, providing tangible liquidity to customers while expanding the platform’s ability to repurpose or recycle devices responsibly. The trade-in feature positions Lazada as not only a shopping platform but also a facilitator of sustainable consumer electronics cycles, aligning with broader environmental and consumer trends that favor reuse and responsible disposal.

As part of the broader promotional ecosystem, Lazada introduces the Top 50 Spenders’ Rewards. The top spenders during Lazada’s Online Tech Show stand to win more than $16,000 worth of prizes, a bundle that includes a Yale Digital Door Lock (valued at $1,059) and a Samsung Digital Door Lock (valued at $888), along with a Vivo smartphone (valued at $710) and a 43-inch LG TV (valued at $599), a Braun electric shaver (valued at $549), and additional prizes. To qualify for this giveaway, shoppers must purchase any Electronic or Home Appliance product on Lazada’s platform within the 12–16 March window. The top spenders—measured by the highest accumulated spend per account—will be notified about redemption details via email or phone, ensuring transparency and a direct line of communication with winners.

LazLive: exclusive deals through live streaming

An additional channel for promotions during the Lazada Online Tech Show is LazLive, Lazada’s live streaming platform. With a total of $3,000 worth of vouchers earmarked for distribution, LazLive serves as a vehicle for countdowns, exclusive deals, and real-time demonstrations of featured products. The show features notable personalities and influencers who engage with the audience during the livestreams, adding a personal touch to the online shopping experience. For the March edition of LazLive, a countdown hosted by Michelle Chong is scheduled for 11 March at 11 p.m. to coincide with the campaign launch and the first wave of tech offers. The livestream also promises a special deal on Samsung’s recently launched Galaxy S20, adding high-profile draw for viewers.

Other live appearances during the Lazada Online Tech Show include appearances by well-known personalities such as Kim Huat (Mr. Brown) and Wang Weiliang (Lobang King), who participated in discussions about maximizing value from the deals available during the campaign. Their sessions are scheduled for 12 p.m. on 14 March and 15 March, respectively, offering viewers practical tips on how to navigate promotions and extract the best coupons, bundles, and price cuts. In addition, the event features surprise voucher drops—$1,000 in total value, comprising a $500 voucher and five $100 vouchers—distributed across the livestreams to provide additional incentive for viewers to participate in LazLive sessions.

Brand and partner ecosystem: collaboration with banks and card issuers

Beyond retailer-driven promotions, Lazada’s Online Tech Show is reinforced by collaborations with major financial institutions that provide exclusive voucher economics and enhanced savings opportunities for consumers. The Lazada press materials describe ongoing partnerships with Citibank, UOB, and HSBC, enabling customers to access exclusive vouchers during the campaign. The ability to stack brand vouchers, Lazada vouchers, and the respective credit card promotions further enhances the savings potential for shoppers, delivering added value beyond standard price reductions.

A notable quotation from industry stakeholders underscores the strategic importance of these partnerships. A Citi executive highlighted the importance of the Citi-Lazada co-brand card as a way to deepen consumer engagement with Lazada’s platform while aligning with Citi’s broader e-commerce strategy. The statement emphasized the growing prominence of online spending and the opportunity to offer customers compelling technology deals via Lazada’s ecosystem, reinforcing the idea that financial services partnerships are integral to unlocking a more comprehensive savings experience for shoppers during the Online Tech Show.

Lazada Online Trade-In: details and impact

The trade-in feature marks a distinctive component of Lazada’s Tech Show approach. For the first time during this campaign, customers can initiate trade-ins from the comfort of their own home. Old devices are assessed and collected by participating vendors ahead of the Lazada Online Tech Show, enabling customers to receive cash in hand rather than vouchers. The program provides a practical pathway for customers to upgrade to newer devices while ensuring that older devices are recycled or repurposed appropriately. The cash payout structure adds a tangible, immediate reward for consumers and simplifies the process of upgrading, eliminating the need to travel to physical collection points.

Top 50 Spenders’ Rewards: prize structure and eligibility

The Top 50 Spenders’ Rewards program emphasizes the significance of cumulative purchase behavior during the Online Tech Show. Shoppers who make qualifying purchases on Lazada during the event automatically enter the standings for the Top 50. The prize pool, exceeding $16,000 in value, includes high-value locks, a premium smart door system, and large-screen entertainment products, among other items. The eligibility criteria—purchasing any Electronic or Home Appliance product within the 12–16 March period—are straightforward, encouraging a wide range of shoppers to participate. Winners are notified via email or phone, ensuring direct and timely communication about the redemption process and delivery arrangements for their prizes.

LazLive: exclusive countdowns and celebrity appearances

The LazLive component is designed to amplify engagement and create interactive moments throughout the five-day period. With vouchers totaling $3,000, LazLive provides opportunities for viewers to engage with product demonstrations, live Q&A sessions, and immediate purchase incentives during the streaming hours. The presence of celebrities and media personalities adds an entertainment layer to the shopping experience, while also delivering practical insights into how to maximize savings during the online tech show. The scheduled appearances, including the countdown hosted by Michelle Chong and the discussions with Kim Huat and Wang Weiliang, provide a blend of humor, expertise, and practical guidance that resonates with technology enthusiasts and bargain hunters alike.

Lazada Group: broader context and strategic direction

Founded in 2012, Lazada Group stands as the leading e-commerce platform in Southeast Asia, with strategic operations across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company emphasizes its large logistics and payments networks, upscale consumer reach, and a mission to serve hundreds of millions of shoppers by the end of the decade. Lazada’s platform operates within the Alibaba Group ecosystem, leveraging Alibaba’s technology backbone to support a high-velocity e-commerce environment. The group’s objectives for the region encompass sustaining growth, expanding reach among new and existing customers, and continuing to evolve the platform’s value proposition through promotions, partnerships, and a robust pipeline of products across multiple categories.

Conclusion

The Lazada Online Tech Show represents a deliberate and comprehensive response to the disruptions caused by the COVID-19 pandemic, transforming a traditional physical IT fair into a broad, multi-faceted online event. By combining deep price cuts, a broad catalog, and value-added programs like trade-ins, top-spender rewards, and live-stream engagements, the show aims to deliver an immersive shopping experience that resonates with contemporary consumer needs. The event’s structure—spanning a five-day window, with targeted flash sales, bundled discounts, and a variety of partner promotions—demonstrates Lazada’s commitment to maintaining momentum in the digital commerce space during a period of social distancing. For shoppers, the Lazada Online Tech Show offers an opportunity to upgrade devices, improve home-office setups, and explore a wide range of technologies with significant savings. For brands and partners, the event provides a scalable platform to reach a tech-minded audience, drive engagement, and leverage integrated promotions across retail and financial services.

The online show’s combination of product breadth, flexible pricing strategies, and interactive elements positions Lazada to continue shaping how consumers discover and purchase technology in a primarily digital environment. The show’s emphasis on convenience, safety, and value aligns with evolving consumer expectations in a post-pandemic marketplace where e-commerce remains a central channel for technology procurement, innovation, and everyday digital living. As Lazada evolves its tech-focused promotion strategy, the Online Tech Show serves as a prominent exemplar of how online marketplaces can sustain high-impact consumer engagement and meaningful savings even in challenging times.