Lazada Online Tech Show Goes On, Delivering Massive Online Deals and LazLive Exclusives

In response to the COVID-19 disruption to traditional tech fairs, Lazada launched its own Online Tech Show, delivering hundreds of tech deals and promotions directly to shoppers’ homes. The event emphasized convenience, deep discounts, and a suite of programs—from trade-ins to live-stream promotions—designed to help consumers upgrade their home offices and entertainment setups without crowds or travel. This comprehensive online fair showcased hundreds of products, special vouchers, and partnerships with major brands and banks, underscoring Lazada’s pivot toward a fully digital, home-first shopping experience during a period of social distancing and stay-at-home guidance. Through daily flash promos, installment options, and exclusive LazLive broadcasts, Lazada aimed to replicate the excitement of a large IT fair while maintaining safety and comfort for Singaporean shoppers.

Overview of Lazada Online Tech Show 2020

The Lazada Online Tech Show represents a strategic evolution in how technology deals are delivered to consumers, particularly in a climate where in-person shopping is discouraged. The event, described by Lazada as Singapore’s largest online IT fair, ran from 12 March to 16 March 2020, bringing shoppers a curated world of tech deals, consumer electronics, and home appliances all accessible from their living rooms. The fair’s core promise was to bring daily flash sales, storewide vouchers, and discounts of up to 80% off, with a broad catalog spanning more than 200,000 products from more than 1,000 brands. These included heavyweight names such as HP, Acer, Lenovo, JBL, Sennheiser, Bose, Sony, Samsung, Huawei, Apple, Xiaomi, Dyson, Philips, Kenwood, Delonghi, LG, and Panasonic, among others. The focus was not only on price cuts but also on practical consumer financing options, with interest-free installments designed to smooth out cash-flow concerns for shoppers who might be adjusting to new remote-work setups or hybrid learning environments.

The show also emphasized convenience and safety by allowing consumers to complete purchases from home, while Lazada and its partners worked to deliver a seamless shopping experience. Key dates were highlighted: the storewide flash sale scheduled for 12 March from midnight to 2 a.m. as a centerpiece promotion, complemented by a rolling calendar of exclusive offers and time-limited bargains throughout the five-day event. The program also highlighted the breadth of Lazada’s ecosystem, including the LazLive streaming component, which enabled live demonstrations, product previews, and real-time deals that could be claimed during or after the broadcasts. The overall strategy was to maintain consumer engagement and drive sales even as physical stores faced capacity limits and public health restrictions.

Lazada’s leadership framed the event as a critical way to maintain access to tech bargains during a period when gathering in crowded spaces was discouraged. In public statements, Lazada’s leadership emphasized the importance of delivering “the best tech deals” to customers while offering a safer, more comfortable shopping alternative. The company also stressed the value of its brand partners, who were eager to reach shoppers in a manner consistent with evolving consumer behavior—prioritizing online discovery, easy price comparisons, and the ability to shop at one’s own pace without leaving home. The overarching aim was to provide a comprehensive, shopper-centric experience that captured the excitement of a major tech fair while aligning with public health guidance.

In addition to the product promotions, Lazada’s Online Tech Show presented a holistic shopping experience with several programs designed to maximize savings and engagement. The platform highlighted a Trade-In program that allowed consumers to swap old devices for cash without leaving their homes, a feature introduced to increase accessibility and promote sustainable purchasing choices. It also showcased a Top 50 Spenders Rewards program, offering substantial prizes worth more than $16,000, including premium smart devices and home entertainment gear. Further, the event included opportunities for shoppers to earn and redeem vouchers through LazLive, with scheduled appearances and countdowns leading up to the show’s launch. In combination, these elements built a robust, multi-faceted online event designed to stand in for a traditional IT fair in a socially distanced era.

The product lineup featured a mix of audio accessories, gaming laptops, smart home devices, home appliances, and lifestyle electronics. Highlights included headphones, gaming notebooks, true wireless earbuds, and consumer electronics that typically appear during peak March sale periods. The show’s pricing strategy blended manufacturer MSRPs with campaign prices and voucher deductions, creating a layered discount structure that encouraged incremental savings—often visible only after voucher stacking and selective promotion periods. The event also highlighted installment plans and zero-interest financing to help customers manage larger purchases, such as high-end gaming laptops and premium audio systems, while staying within monthly budget constraints. Readers could expect a blend of well-known brands, competitive prices, and a streamlined online shopping journey that leveraged Lazada’s e-commerce ecosystem to deliver tangible value to price-conscious consumers and tech enthusiasts alike.

Featured Deals and Product Highlights

The Lazada Online Tech Show featured a curated set of standout deals across multiple product categories. Several items were highlighted for their notable price reductions, with transparent disclosures of original prices vs. campaign prices and the savings customers could expect by purchasing during the event. The following selections illustrate the scope and scale of the promotions available to shoppers during the show, emphasizing the degree of price relief and the strategic product mix across core technology segments.

• JBL Reflect Flow True Wireless Sport Headphones

  • Original price: $239
  • Campaign price: $179
  • Savings: substantial, reflecting a strong mid-range offer on a popular wearable audio product designed for active use and gym environments.
  • Context: The JBL Reflect Flow line has long been recognized for secure fit, water resistance, and robust sound quality, making this an attractive entry point for buyers seeking high-value wireless audio gear during the Tech Show.

• Razer Blade 15 RTX 2080 Gaming Laptop

  • Original price: $4,676.90
  • Campaign price: $3,479.90
  • Additional savings: $135 voucher deducted to yield $3,344.93
  • Context: A premium gaming laptop bundle that targets enthusiasts and professionals seeking high-end performance with a recognized gaming-centric design and robust GPU/CPU pairing.

• Klipsch T5 True Wireless

  • Original price: $349
  • Campaign price: $289
  • Savings: a straightforward discount on a premium true wireless earbud option, appealing to audiophiles and commuters alike.

• Sony Singapore WF-H800 h.ear in 3 Truly Wireless Headphones

  • Original price: $299
  • Campaign price: $299
  • Voucher savings: $20 (voucher) applied
  • Effective price: $279
  • Additional option: buy two units for $518 total, $259 each
  • Context: Sony’s compact, high-quality wireless headphones with a bundled multi-pack offer for households or shared use cases.

• Nintendo Switch Moving Out Game

  • Original price: $59.90
  • Campaign price: $48.36
  • Context: A popular title for the Nintendo Switch, positioned to capture the family and casual gaming audience during the show period.

• HP Pavilion Gaming Laptop 15-ec0048ax

  • Original price: $1,799
  • Campaign price: $1,499
  • Context: A gaming-oriented Windows laptop designed for portability and performance, appealing to students and casual-game enthusiasts gearing up for remote learning or entertainment.

• ILIFE V8s Robot Vacuum Cleaner

  • Original price: $633.98
  • Campaign price: $229
  • Context: A value-focused robotic vacuum that combines automated cleaning with accessible pricing for cost-conscious households seeking convenience in home maintenance.

• Braun IPL Silk-expert Pro 5 PL 5117

  • Original price: $749
  • Campaign price: $499
  • Context: A premium at-home hair removal device, highlighting the consumer electronics category’s broader range that intersects with personal care.

The promotional set above represents a cross-section of the Tech Show’s catalog, illustrating the event’s emphasis on both entertainment and utility with a mix of entertainment devices, lifestyle gear, and practical home electronics. The catalog was designed to accommodate a broad audience—from tech enthusiasts and gamers to households seeking smarter home environments and more efficient personal care tools. In addition to these showcased products, Lazada announced several supplementary features and programs integral to the overall promotional ecosystem, including a trade-in program, a Top 50 Spenders Rewards scheme, and LazLive broadcasts offering exclusive deals and countdown events leading up to the show’s peak.

The Lazada Online Tech Show Press Release: Scope, Deals, and Participant Ecosystem

The press release for Lazada’s Online Tech Show framed the event as a large-scale digital fair designed to bring significant price breaks, a broad vendor ecosystem, and a host of value-added services to shoppers during a period when in-person shopping was constrained. The announcement underscored that Lazada’s Online Tech Show would feature daily flash sales, a broad array of storewide vouchers, and attractive discounts (up to 80% off) across a wide selection of electronics, home appliances, and related categories. The emphasis on convenience highlighted the ability for customers to shop from home while still enjoying active promotions that mirror, and in some cases exceed, the value typically associated with physical tech fairs.

The press release identified Lazada’s extensive brand partner network as a core strength of the event, listing a roster of major technology providers and lifestyle brands. Brands including HP, Acer, Lenovo, JBL, Sennheiser, Bose, Sony, Samsung, Huawei, Apple, Xiaomi, Dyson, Philips, Kenwood, Delonghi, LG, and Panasonic were named among the participants, illustrating Lazada’s ability to assemble a diverse, highly credible lineup that would appeal to a broad spectrum of shoppers. The inclusion of well-known brands also signaled the platform’s commitment to quality and reliability, ensuring customers had confidence in the product lines, warranties, and service support associated with purchases made during the event.

Another focal point of the press materials was Lazada’s financing options. Shoppers could take advantage of interest-free installments while shopping during the Online Tech Show, a feature designed to accommodate larger-ticket purchases such as gaming laptops and premium audio systems. This financing structure was positioned as a crucial enabler for customers seeking to upgrade their home offices, entertainment centers, or personal tech setups in a period when monthly budgets might be stretched due to broader economic uncertainties. The press materials stressed that Lazada would be working with leading tech brands and partners to optimize the promotional calendar, including a storewide flash sale on 12 March from midnight to 2 a.m., among other time-limited offers throughout the event.

In statements from Lazada executives, the company highlighted the importance of maintaining momentum around tech deals even as people adapted to new routines at home. James Chang, Lazada Singapore’s Chief Executive Officer, emphasized the value of continuing to deliver the best tech deals at a time when in-person events were not feasible and consumer traffic was increasingly migrating online. He described the Online Tech Show as an opportunity to excite shoppers with compelling IT deals while helping brand partners navigate the exceptional market conditions. The messaging underscored Lazada’s operational flexibility and its commitment to enabling a productive, comfortable work-from-home (or study-from-home) environment for customers, reinforcing the idea that the show was not just about discounts, but about enabling practical improvements to daily life.

Partner voices within the press materials reinforced the collaborative spirit of the event. For instance, JBL Harman Singapore’s APAC Digital Marketing Lead, Lee Yee Ling, expressed enthusiasm about the partnership with Lazada. She noted that even though the month’s tech sale had faced scheduling changes, March remained a signature period known for notable tech bargains, and JBL and Lazada were determined to meet shopper expectations. The sentiment reflected a broader industry consensus that online channels could sustain consumer excitement around new products and promotions despite disruptions to conventional retail calendars. The press materials portrayed the partnership as a mutual commitment to delivering value, accessibility, and an immersive online shopping experience that could bridge the gap created by the inability to gather in physical venues.

Credit card partnerships were another critical component of the promotional framework. Lazada announced collaborations with Citi, UOB, and HSBC to offer exclusive vouchers during the campaign and to enable shoppers to maximize savings by stacking brand vouchers, Lazada vouchers, and the respective credit card promotions. The strategic rationale behind these partnerships was to offer additional layered discounts, encourage larger baskets, and enhance overall customer value through cross-promotional incentives. Citi, in particular, was highlighted as a long-standing partner and a driver of co-brand card initiatives, with representatives noting that the expanded collaboration would support consumers who increasingly prefer to spend online as e-commerce continues to grow. The emphasis was on creating a robust, integrated savings ecosystem that rewards upfront purchases with meaningful post-purchase value.

The press materials also drew attention to Lazada’s trade-in program, a feature positioned as a consumer-friendly pathway to cash rather than vouchers. For the first time, customers could trade in their old devices for cash with home collection and assessment by participating vendors prior to the show. This offering broadened the event’s appeal by providing a practical method for upgrading technology without requiring consumers to leave their homes. The trade-in process was described as flexible and convenient, aligning with the broader shift toward home-based shopping and service delivery. This initiative complemented the show’s other value propositions and helped Lazada position the event as a comprehensive, end-to-end shopping solution for tech enthusiasts and everyday consumers alike.

In addition to product promotions and trade-ins, Lazada introduced the Top 50 Spenders’ Rewards program, a consumer incentive designed to run during the show period. The program offered substantial prize bundles valued at more than $16,000, including items such as Yale and Samsung digital door locks, a Vivo smartphone, LG televisions, Braun electric shavers, and other attractive devices. Eligibility required customers to purchase any electronic or home appliance product on Lazada’s platform during the 12–16 March window. The top 50 spenders with the highest accumulated amount per account would receive gift redemption details via email or phone. The inclusion of high-value prizes demonstrated Lazada’s intent to reward top customers while driving incremental sales during the promotional period.

Lazada also highlighted LazLive as a channel for exclusive deals and engagement. The livestream platform was set to host a countdown to the launch of the Online Tech Show, featuring notable personalities and entertainment segments. The event planned to deliver a vibrant backstage-like experience, with special appearances and occasional voucher drops during streams to heighten engagement. The promotional plan included celebrity appearances and pop culture personalities to broaden the show’s reach and add an element of entertainment to the shopping experience. The objective was to blend informative product demonstrations with interactive excitement to drive viewer retention and conversion during the live broadcasts.

Everything described above reflects Lazada’s broader strategic ambition to integrate commerce with content, entertainment, and community engagement. The platform’s investment in live streaming, trade-ins, bank partnerships, and rewards programs demonstrates a multi-layered approach to online retail that seeks to maximize consumer value while maintaining momentum during a period of global uncertainty. The Lazada Online Tech Show thus serves not only as a sales event but also as a milestone in the company’s ongoing evolution toward a more comprehensive, digitally integrated shopping ecosystem that can scale across Southeast Asia in the coming years.

LazLive, Live Streams, and Exclusive Deals

Lazada’s LazLive feature played a pivotal role in translating online promotions into an engaging, interactive experience that complemented the static deal announcements. The live streams were designed to create a sense of event-based excitement by offering real-time demonstrations, expert product insights, and time-limited promos that viewers could claim during the broadcast. The programming slate included countdowns to the main launch, behind-the-scenes looks at participating brands, and expert commentary that helped shoppers compare specifications, test performance, and evaluate whether certain devices would meet their remote-work and educational needs. This approach aimed to replicate the dynamic atmosphere of a traditional tech fair while leveraging the immediacy and accessibility of online video content.

The show scheduled curated appearances from personalities well-known to regional audiences. One notable segment featured Mr Brown (Kim Huat) and his co-host or guest, Wang Weiliang (Lobang King), who would discuss tips on getting the best value from the available deals and share insights into how to maximize savings during the Online Tech Show. The livestreams also included a collaboration with entertainment figures who could attract broader audiences beyond core tech enthusiasts, thereby enhancing the show’s reach and influence. In addition to entertainment segments, the broadcasts featured practical advice on how to identify genuine discounts, how to stack vouchers for maximum benefit, and how to avoid common shopping pitfalls in online marketplaces. The overall aim of the LazLive initiative was to blend informative content with promotional offers to drive both awareness and sales during the five-day event.

A further component of LazLive was the planned distribution of voucher drops tied to the livestreams. Viewers could anticipate the occasional $1,000 voucher drop, comprising a combination of a $500 voucher and five $100 vouchers, designed to reward engagement and reward participation across multiple livestream slots. The live format was not merely a sales channel; it functioned as a platform for education, entertainment, and incentive-based participation. By embedding exclusive deals within live streams, Lazada sought to incentivize immediate action, create a sense of urgency, and foster a community of shoppers who actively followed the broadcasts to catch time-sensitive discounts and limited-quantity offers.

In addition to the high-profile livestream events, the online show’s content strategy included practical, accessible explanations of deal mechanics. The goal was to empower shoppers to understand how to maximize savings through a combination of brand vouchers, Lazada vouchers, and bank promotions. The promotional materials underscored the importance of planning ahead—checking which products qualified for the best discounts, which bundles included the most favorable price-per-use metrics, and how to coordinate multiple offers to minimize the total purchase cost. The result was a consumer-centric streaming experience designed to educate as well as excite, enabling shoppers to participate confidently in a vibrant online tech shopping festival without the need for travel or crowded venues.

Trade-In Program and Customer Rewards

A distinctive feature of Lazada’s Online Tech Show was its Trade-In program, introduced to encourage sustainable upgrading and to provide a practical route to cash for customers seeking to refresh their devices. For the first time, participants could trade in old devices and receive cash, rather than store vouchers, with the added convenience of home pickup and assessment by participating vendors. The process was designed to be seamless: customers schedule pickup times from their residence, items are collected by approved partners, and the devices are evaluated prior to the show to determine cash compensation. The approach reflected Lazada’s commitment to facilitating a flexible, customer-friendly exchange system that aligned with the broader digital-first shopping strategy and minimized friction for customers who may be upgrading multiple devices at once.

The Trade-In program’s emphasis on cash payouts rather than vouchers was positioned as a differentiator that could appeal to value-conscious consumers seeking immediate liquidity. The program’s logistics were designed to ensure a smooth transition from customer doorstep to vendor evaluation, with clear steps for item eligibility, expected cash amounts, and timelines for disbursement. By embedding the Trade-In option within the Online Tech Show, Lazada sought to drive participation and help customers offset the cost of new devices, thus broadening the scope of purchases that could be completed during the event. This element complemented the broader promotions by offering an additional channel for value recovery and sustainable upgrading, reinforcing the event’s appeal to a diverse audience, from casual shoppers to power buyers who routinely upgrade their tech ecosystems.

The Top 50 Spenders Rewards program crafted an aspirational pathway for shoppers who engaged heavily with Lazada’s Tech Show catalog. To participate, customers needed to purchase any electronic or home appliance product on Lazada’s platform during the 12–16 March window. The top 50 spenders with the highest accumulated purchase amounts per account would receive gift redemption details via email or phone, enabling them to claim lavish prizes. The prize pool exceeded $16,000 in total value and included notable items such as Yale and Samsung digital door locks, a Vivo smartphone, a LG 43-inch television, a Braun electric shaver, and other premium devices. The program was designed to incentivize larger shopping baskets while rewarding loyal customers with meaningful, high-value rewards that enhanced the perceived value of the entire online tech fair.

The event’s promotional framework also included a strategy to drive engagement through social and experiential channels, encouraging shoppers to participate in the LazLive broadcasts, check out the featured bundles, and leverage the stacked discounts across multiple vouchers and promotions. The broader objective of the Top 50 Spenders Rewards program was to convert high-intent shoppers into repeat customers and to demonstrate Lazada’s appreciation for loyal buyers who consistently choose the platform for their technology and home appliance needs. By combining the trade-in option, high-value rewards, and engaging live content, Lazada built a compelling, end-to-end experience that reinforced the marketability of online tech shopping during the period when traditional brick-and-mortar events were constrained by health guidelines.

About Lazada Group and Regional Strategy

Lazada Group, founded in 2012, has established itself as a leading e-commerce platform across Southeast Asia, with a strong footprint in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company emphasizes the integration of commerce and technology to accelerate progress in the region, aiming to reach 300 million shoppers by 2030. Lazada’s ecosystem comprises the largest logistics and payments networks in the region, enabling comprehensive consumer experiences that blend product discovery, secure transactions, and efficient delivery. Since 2016, Lazada has served as the Southeast Asia flagship platform of Alibaba Group, leveraging Alibaba’s technology and infrastructure to power its marketplace and maintain a high standard of performance, reliability, and scalability. This corporate alignment positions Lazada to leverage global best practices in e-commerce while adapting to local market needs and consumer preferences.

The Lazada platform has consistently sought to strengthen its position through continuous improvements in logistics, payments, and seller onboarding, with a focus on delivering value to customers through curated product assortments and targeted promotions. The company’s regional growth strategy emphasizes expanding reach, improving customer experience, and enabling merchants to access a large, engaged audience across multiple markets. In the context of the COVID-19 era, Lazada’s push toward online events and digital experiences reflects a broader shift within Southeast Asia’s e-commerce landscape, where consumer behavior is increasingly oriented toward online shopping, contactless transactions, and online entertainment integrated with commerce. This strategic stance suggests Lazada’s ongoing commitment to building out a robust, technology-driven platform capable of sustaining growth and resilience in the face of disruption.

Lazada’s approach to online tech promotions aligns with broader industry trends, where major e-commerce players pivot to online fairs, livestream commerce, and value-added programs to maintain visibility and drive sales. The Online Tech Show exemplifies how online marketplaces can transform seasonal sale periods into dynamic digital experiences that deliver meaningful discounts, brand visibility, and consumer engagement without the need for physical storefronts or large crowds. The event’s emphasis on trade-ins, exclusive vouchers, bank partnerships, and high-value rewards demonstrates a holistic strategy designed to maximize customer lifetime value while supporting partner brands through a concentrated promotional window. This approach positions Lazada not merely as a transactional retailer but as a platform ecosystem that integrates shopping with entertainment, finance, and sustainable consumer practices, thereby expanding its role in the region’s evolving digital economy.

Conclusion

The Lazada Online Tech Show 2020 stands as a landmark example of how e-commerce platforms can adapt to global health challenges by offering a comprehensive, immersive, and highly valuable online shopping experience. By combining deep discounts, broad brand participation, financing options, trade-in opportunities, high-value rewards, and engaging live-stream events, Lazada created a multi-faceted promotion designed to meet the needs and aspirations of tech consumers under restrictive conditions. The event demonstrated Lazada’s ability to mobilize a diverse vendor network, leverage strategic partnerships with financial institutions, and deliver a seamless, at-home shopping journey that still captures the excitement and urgency typically associated with in-person IT fairs.

Shoppers benefited from a wide range of product categories, including premium audio devices, gaming laptops, smart home devices, and everyday electronics, with transparent pricing structures that highlighted savings and the impact of voucher stacking. The inclusion of the Trade-In program and the Top 50 Spenders Rewards added layers of value that complemented the core discount dynamics, encouraging participation from both casual bargain hunters and more committed tech enthusiasts. The LazLive component further reinforced the online event’s reach, enabling real-time demonstrations, expert guidance, and exclusive deals that rewarded viewer engagement and timely action. Taken together, these elements illustrate Lazada’s strategic shift toward a more integrated, digitally driven shopping ecosystem that can sustain momentum in the face of ongoing disruptions while delivering meaningful value to customers across Southeast Asia.